Dr. Kaustav has published more than 35 articles and international papers, 4 chapters in the books (Denim Bible, Images Yearbooks) and delivered lectures in multiple international forums in UK and USA. His research insights on Asian youth subcultures (with Ted Polhemous), color psychology and trend analysis tools are recognized globally and regularly cited in books/ papers.

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Dr. SenGupta has multiple models, hypothesis and theories under his copyright including ‘Theory of Adopted Differentiation and Mindset-segmentation model of youth in India’ (cited in 3 international and national books and various research papers), Youth Marketing strategies and model (for India) etc. has been implemented successfully by various brands to restructure their core values and product offerings in India.