top of page

Ted Polhemus

​

Fashion and Youth Ethnographer (www.tedpolhemus.com)

“I have been enthusiastically following the writings and research of Prof Kaustav SenGupta for some years. why I have been enthusiastically following Prof SenGupta’s work is that he personally brings a unique energy and open perspective to such research – always, as is so important today, looking from a new angle rather than simply applying old models. While an appreciation of the past is always useful, the fact is that it would be a grave mistake to presume that what happens in 21st century will simply be an extension of what happened in the second half of the 20th century, in the West.

Recent Webinars

​

​

​

Dr. Kaustav SenGupta is the Lead Futurist for ‘ColorVision’, the first ever zonal and youth color forecast for India (sponsored by Nippon Paint India). In this project, he has implemented multiple copyright protected systems and tools (ie. color-image-emotion neuro-analysis model) to develop color forecast focusing on various traits of this pluralistic country. He is also conceptualizer for a unique color workshop called ‘Colorevolv’ (for Nippon India) which enables the architects and interior designers to understand the impact of color via creative expression and hands-on activities.

​

​

Apart for numerous insights workshops taken by him for designers, architects, trend enthusiasts, startups, craftsmen, brands and retailers, Dr. SenGupta has conducted much appreciated consumer-mindsets and product direction webinars (to help the businesses in India during post pandemic slow-down) for brands and associations such as  Export Promotion Council for Handicrafts (Govt. of India), Indian Green Building Council, Architects Regional Council Asia, ARCASIA Committee of Architectural Education, NERES 1.0 summit, FLX Decathlon,  Urban Company, Aditya Birla Fashion Retail Ltd., Nippon Paint Ltd., Home Lane and at Indian Fashion Jewellery & Accessories Show (the first ever virtual fair and seminar in India).

​

Dr. Kaustav was the insights expert of PYMCA, Ruby Pseudo, PLAN, MURMUR, Latimar, Mandala, WGSN, Titan Industries Paradox Panel, Asian Paints ColorsNext etc. He has been the insights panellist and representative of India for the ‘Youth Roundtable’ in London by Lenovo. 

 

His more than 20 years of expertise and dynamic work pattern as ‘analysis machinery’ has helped many domestic and international brands to restructure themselves in Indian subcontinent. Dr. Kaustav has consulted or shared insights for brands as  Hyundai, Kia Motors, Zara (and other brands under the Inditex Group Spain), Mango, Tata, Knights & Walker-Dubai, Nike-USA, Lenovo- UK, Facebook, Skullcandy, British Council-UK, Vodafone, Samsung, Nokia, Coke, Facebook, Apple, Consumerfaces- Singapore, Divergent Insights- Singapore, Cscout-Japan, Chennai Silk-India, Future Lab UK, Vaya Life LLC USA, Wild Republic USA, Sony, Mountain Dew, NTT Data, Vodafone, Titan Co. Urban Company, Home Lane, Decathlon, Aditya Birla Fashion- Madura etc.

​

bottom of page